Piper Wellness Marketing

If you’ve ever attended a conference, a trade show, or even a kid’s birthday party, you know the power of swag … that free stuff you get just for showing up.  It’s a way for the organizer to say, “Thank you for...

As a copywriter, I spend a lot of time studying human nature. I have to because I need to know how people tend to behave and react to things they read. And I have to keep these tendencies in mind when I write website copy or sales copy for...

If you’ve been following me for a bit, you’ve probably heard me say your website isn’t about you.  It’s about your perfect client.

This is an extremely powerful way of positioning your website.  And it’s one...

You’re good at what you do.  You know you can deliver results for your clients.  You may even have a long list of success stories.

But your website visitor doesn’t know you from Adam (at least not yet).  So they’ll...

I know a lot of people out there say you should ignore your competition.  They say it will worry you to know there are other people doing the same thing as you.  Well I think that's terrible advice.  Here's why.

Early in my...

I don't know about you, but I rarely watch TV.  I may have the news on in the background while I’m making dinner or doing the dishes, but I don’t sit down and watch TV.

Except for Mad Men.

Yes, I’m into the story line, the...

My father is half French.  He’s in his 90s now, and still in great shape!  So for the past few years, we’ve gone to France for a couple of weeks in the summer to visit the family. 

Before we go, we pull out the maps and...

There are a few things a person will want to know about you before they decide to work with you.  Of course they’ll want to know that you're qualified to help them.  They’ll also want to know that you’ve had some...

Here’s a cool factoid about pictures …

Pictures are super easy for our brain to process because they bypass our “thinking brain.”  

As you may know, there’s a part of your brain that does most of the...

Why do people visit your website?  

The obvious reason is because they want to find out more about you.  And so a lot of health coaches load their website with copy that talks all about them.  

And that brings me to Health...