Piper Wellness Marketing

Don’t worry about your writing?  Really?  That’s probably the last thing you’d expect a professional copywriter to say!  

But even I have to admit there’s something much more important than “good...

In this week's website review, I'm looking at the Home page of Elaine Gibson's website renewedlivinginc.com. I'm looking to see if it answers the 4 key questions:

1. What problem do you solve
2. Who do you solve it for
3. How do you solve it
4. How will...

I’ve been laid off from 4 companies in my 30+ years as a working professional.  And all 4 of the layoffs happened when I had heaps of financial responsibilities.  I was the primary household earner and had to cover the mortgage,...

The website Home page I reviewed today looks like it could be on the cover of a magazine! It's clean and uncluttered, has a gorgeous layout, and stunning photos.

But as the saying goes, looks ain't everything.

As beautiful as this site is, it's...

When I left the corporate world to start my own business, I was starting from scratch.  I mean, really from scratch.  I had been in brand marketing for 29 years.  And I decided to go into direct response copywriting. 

I...

I’m back today with the final part of the “website essentials mini-series” for health and wellness coaches.  

Before I dive in, here’s a quick recap of what we covered earlier: Part 1 looked at the 4 questions...

Today I’m taking a look at Jill Sawchuck’s website, yogajil.com.  

Now creating messaging for something like yoga can be a little tricky … especially when your clients range from 30 years old to 75+.  

The...

I don’t know about the stores near you, but during this COVID-19 craze, the stores near me quickly slapped a limit on how much toilet paper you can buy.  That’s because shoppers have been buying up toilet paper like...

Today I’m reviewing Mary Beauchamp’s website ketogenicdietcoach.com.  

Mary has a very clean, fresh-looking site.  And it’s full of great resources for her visitors!

That said, there are a few ways Mary can improve...