There’s a right way to start a new client relationship (Website Mistake #13)

website mistakes Jul 03, 2020

If you’ve ever attended a conference, a trade show, or even a kid’s birthday party, you know the power of swag … that free stuff you get just for showing up.  It’s a way for the organizer to say, “Thank you for...

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Website Review - SusanDeeley.com.au

website review Jul 01, 2020
 

This week I'm taking a look at Susan Deeley's Home page. Susan is a Naturopath from Australia.

Generally speaking, Susan's Home page is easy to read. The main drawback from a marketing perspective is that it's too general.

If Susan could narrow...

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I've reached a dead-end (Website Mistake #12)

website mistakes Jun 29, 2020

As a copywriter, I spend a lot of time studying human nature. I have to because I need to know how people tend to behave and react to things they read. And I have to keep these tendencies in mind when I write website copy or sales copy for...

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All Talk No Action (Website Mistake #11)

website mistakes Jun 26, 2020

If you’ve been following me for a bit, you’ve probably heard me say your website isn’t about you.  It’s about your perfect client.

This is an extremely powerful way of positioning your website.  And it’s one...

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Website Review - JaniceTraceyNutrition.com

website review Jun 24, 2020
 

This week I'm reviewing Janice Tracey's Home page. (Her website is janicetraceynutrition.com.)

Janice's Home page has a lot of good content. What it needs is something to pull it all together. In other words, a Perfect Client Avatar. Let's...

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What B.S. Detector? (Website Mistake #10)

website mistakes Jun 22, 2020

You’re good at what you do.  You know you can deliver results for your clients.  You may even have a long list of success stories.

But your website visitor doesn’t know you from Adam (at least not yet).  So they’ll...

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How your competition can help you (Website Mistake #9)

website mistakes Jun 20, 2020

I know a lot of people out there say you should ignore your competition.  They say it will worry you to know there are other people doing the same thing as you.  Well I think that's terrible advice.  Here's why.

Early in my...

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Website Review - HypnosisWithSasha.com.

website review Jun 17, 2020
 

This week's website review is for hypnosiswithsasha.com.

Sasha has a lot of important elements on the Home page. A little reorganizing and some polishing up of the messaging will make the Home page even stronger!

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Struggling to write snappy website copy? This is for you... (Website Mistake #8)

website mistakes Jun 16, 2020

I don't know about you, but I rarely watch TV.  I may have the news on in the background while I’m making dinner or doing the dishes, but I don’t sit down and watch TV.

Except for Mad Men.

Yes, I’m into the story line, the...

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Do you REALLY know what you're doing? Or are you just winging it... (Website Mistake #7)

website mistakes Jun 12, 2020

My father is half French.  He’s in his 90s now, and still in great shape!  So for the past few years, we’ve gone to France for a couple of weeks in the summer to visit the family. 

Before we go, we pull out the maps and...

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