Your copy should be written at a 6th grade level or lower. That will make sure it's easy to read ... and easy to understand. But how do you know if you copy hits the mark?

... with something called a Flesch-Kincaid score (or FK score, as we copywriters call it).

If you use Word, you can get your FK score in the Readability Statistics. There are also great online tools that can help, like hemingwayapp.com.

 

And if you want more copywriting tips, take a look at today's Website Wednesday LIVE! Rosie of Labyrinth of Nurture was my guest. I gave Rosie a few copywriting tips you might like to hear about, too.