Website Review -

website May 06, 2020

In this week's website review, I'm looking at the Home page of Elaine Gibson's website I'm looking to see if it answers the 4 key questions:

  1. What problem do you solve
  2. Who do you solve it for
  3. How do you solve it
  4. How will I benefit from working with you

Elaine has strong brand messaging that centers around the word "extraordinary." I love how it's used in the Renewed Living logo. The tricky part is how it's used in other parts of the Home page.

It's important to remember that the only thing on a person's mind when they go to a website is, "Can I get what I need here?" The messaging needs to be about that, first and foremost.


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