How your competition can help you (Website Mistake #9)

website mistakes Jun 19, 2020

I know a lot of people out there say you should ignore your competition.  They say it will worry you to know there are other people doing the same thing as you.  Well I think that's terrible advice.  Here's why.

Early in my copywriting days, I wrote for a lot of different industries.  I even wrote for software companies.  And one of them hired me to write their website copy.  They were launching a new social media management platform.  

Now there are a lot of different social media management platforms out there.  So I wanted to research my client’s competitors.  I wanted to see how the others were positioning themselves.  That way I could position my client differently.  

And boy was I surprised by what I found!

I looked at 22 different companies.  And all except one of them used a headline that was basically a variation of the exact same message: “Manage all of your social media marketing in one place.” 

In fact, 2 companies had the EXACT same headline!

And that brings me to Health Coach Website Mistake #9…

Sounding like everyone else

The last thing you want to do is sound like most other health coaches out there.  That means you need to take a look at some of your competitors.  

Now I know a lot of people advise against this.  They think you'll start obsessing over your competition.  I don’t want you to obsess over them, either.  But it is good to have some insight.  

For example, I know there are other people out there who help health and wellness coaches build their businesses, like I do.  There are even some who are brand strategists and copywriters who help health coaches with their websites … kinda like me.

Even so, I know we are very, very different … because I did my research.

Our qualifications are different.  Our approaches are different.  And the end result we give our clients is different, too.

So I actually don’t see these people as competition.  I see them more as peers.  We all have the same end goal in mind … helping health and wellness coaches get more clients so they can build their businesses and help more people.  Some health coaches will prefer how my peers do it.  And some will prefer how I do it.  

There are many health and wellness coaches who need and want help building their businesses.  And there are only so many hours in a day.  So I know there’s plenty of room for me and my peers.  We can all thrive.  

There are also many people with health challenges who need and want your help!  So it doesn’t matter if there are other health coaches out there that do the same thing you do … provided you position yourself differently.  That's how you'll thrive!


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