It's hard to believe Website Wednesday is already a year old!
I started doing these reviews because I know many health coaches agonize over what to put on their website. And unfortunately, most of them focus on the wrong things … things that won’t result in a website that helps them build their business.
The thing about a website is that it typically falls into one of two categories:
It's either an "online brochure" ...
Or it's a marketing asset.
Which one is right for you? Well, it depends on what you want your site to do.
If you want it to be a place to send people for more info about you, go ahead and use the “online brochure” approach.
If you want your site to be part of an intentional strategy that helps you attract and engage more clients, go for the marketing asset approach.
After a year of doing website reviews I can tell you this. Most health coach websites fall into the first category – the online brochure.
Now just to be clear, I’m not a professional website designer. I’m a brand strategist, direct response marketer, and copywriter. I combine these 3 disciplines to help you accomplish 1 important goal:
To turn your skills and expertise into a marketable business so you can get fully booked with clients, build a thriving practice, and make a bigger impact.
The reason why my unique combination is so effective is because it focuses on 3 business-building essentials:
Positioning is an essential part of brand strategy. It’s what helps you stand out from every other health coach out there.
Messaging is a combination of brand strategy and copywriting.
And the marketing approach I use ... direct response marketing … is the only kind that's 100% measurable.
The problem is, most web designers or website themes focus on how your site looks … not on what it says, how it positions you, or how to engage your future clients.
But if you want your website to be a true marketing asset that helps you build your business, it has to focus on those things. It has to incorporate positioning, messaging, and marketing strategies.
I spoke to Jennifer Foster about this on today's episode of Website Wednesday Live. Jen is a BioEnergetic health practitioner. Have a listen to find out what we discussed.